THIS weekend will see 65,000 festival revellers escaping the bustling business of the country's capital to a let loose a loving vibe on a central London leafy park.
In 2003, to celebrate the first anniversary, which kicked off as a resident club night at London venue 93 Feet East in 2002, Groove Armada hosted the first outdoor Lovebox event. The one-day event was held on Clapham Common with a capacity of 10,000 and Groove Armada themselves as well as The Blackbyrds, Norman Jay and Richie Havens played the main live stage while Mr Scruff, Joey Negro, Gilles Peterson, Movement and others rocked three different dance music arenas.
Since then it has grown to six times its original size, expanded to three days in length and moved to Victoria Park in Tower Hamlets. It is now known as one of the capital's most authentic festivals and is said to be 'an annual love letter to the capital.'
In the past performers have included Manu Chao, The Flaming Lips, Grace Jones, Dizzee Rascal and Roxy Music. This year Lovebox returns with an inconceivably impressive line-up playing host to Snoop Dogg, Scissor Sisters, Jessie J, Beth Ditto, Santigold, Ziggy Marley, The Wombats, Metronomy, Blondie, Robyn, Kelis, The Drums, Katy B, Lykke Li, and Fenech Soler.
The Doggfather, who's headlining slot sold out in minutes, brings day two (July 16) to a climax by performing his seminal debut record 'Doggystyle' in its entirety as well as new tracks off his latest album, Doggumentary. The Scissor Sisters (July 17) will give Victoria Park a hefty dose of sexy electro-disco pop and The Wombats headline the first night (July 15) with Metronomy and Beardyman in support. Clubbers will find their kind of action in the tents and bars away from the main arena, where the likes of Horse Meat Disco and Secret Sundaze will be filling the floors.
Also on the bill are Flying Lotus, Architecture in Helsinki, 2 Many DJs, Skream, Hudson Mohawke, Herve and Photek along with many others. The aim is to cram in as many genres to the London landscape as possible without skipping on quality.
A great deal of love is put into ensuring this is a great festival experience with places to sit, delicious food, cold beer, fast service, and enough loos. The aim is to take the punter out of the city for a while and into something more fantastic, with great care and love lavished on making the serene setting look even more beautiful with bespoke built venues and arenas.
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