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Blogger Buzz: Sarah Goodwin

Fashion bloggers are the new style gurus, and we're tuning in to hear what they have to say

Published on October 19th 2011.

Blogger Buzz: Sarah Goodwin

SARAH Goodwin is a young Irish journalist who recently relocated to London in search of adventure and opportunity. She is a social media executive for vintage inspired independent label, Miss Patina feeding their followers with vintage inspiration and fashion news through Facebook and Twitter. In her spare time, she is a singer with The Big Girls Blues Band at venues around London. Her blog, See My Wardrobe, shares outfit choices with readers as she poses for an iPhone camera. Accompanying the pictures are interesting discussions of trends from catwalk to high street with influence from popular culture including music, film and travel. 

What is your most cherished wardrobe staple?
An oversized black knitted cardigan from Topshop that is embellished with dark sequins and baubles. Although it retailed at about £150, I got it for free by doing some leafleting for a store opening in Ireland which made me even more appreciative. I wear it with a simple Breton stripe top and this gives me a magical Parisian feeling.

Who has influenced your style the most?
I would like to say some highly regarded fashion icon but truth be told, my three older sisters probably influenced me the most. I was the baby of the family and growing up I was always in awe of how my sisters looked. They are all very different. Michelle is an art teacher and her clothes show this –  lots of prints, different textures and rich colours. Louise works in a business environment so she favours classic cuts and block colours. Carolyn is a free-spirited musician and her wardrobe is vintage, charity shop finds and old school glamour. I like to think I am a mix of all three – depending on the day or occasion.


What was your most embarrassing wardrobe malfunction?
Once I had a gig at a New Year’s Eve event and the elastic in the underwear I chose got looser as the evening went on so I had to keep my hands on my hip for the entire gig to ensure I didn’t, erm... reveal too much.

Besides your wallet and keys, what do you never leave home without in the morning?
My iPhone – they are amazingly addictive pieces of technology. As a social media executive, I am constantly checking the Miss Patina Twitter and Facebook pages for comments and interesting posts from our followers. Now that I have an iPhone, I don’t think I could ever live without it.

Which fashion blogs (besides your own!) do you check with before making a big purchase?
I do read other blogs but wouldn’t go so far as to say I check them before making a purchase. I like shopping to be a solitary experience so I am not influenced by other people’s opinions. I feel more adventurous when I am alone. I do however gather inspiration from checking Lookbook.nu very regularly. I also follow Whowhatwear.com.

What would you wear to meet the Queen?
I would wear a dress from Miss Patina as our new collection is very elegant and has been heavily inspired by the British heritage trend. Our clothes have a vintage feel and our hemlines and necklines tend to be quite modest so I’m sure the Queen would approve.

Which guy has great style?
This is something I have never thought of, but someone who comes to mind straight away is Ryan Gosling. I like a man’s style to be casual smart – nothing too preppy or clean cut but still neat. A bit of stubble, a worn leather jacket and some great boots would go down well with me. I certainly wouldn’t like a man to pay as much attention to his clothes as I do.

Who is your girl crush?
My girl crush would have to be Olivia Palermo. Everything she wears excites me – especially what she wore to Dior at Paris Fashion Week. In London, it’s very trendy to rock a very ‘last minute’ look – as if you just rolled out of bed with messy hair and oversized clothes. This really suits some people, but many people get it wrong. I appreciate the polished look that Palermo has and her ability to mix high street and high end pieces. I love that she’s not afraid of colour as so many people in the fashion industry can be.

Which London neighbourhood’s style do you most identify with?
I would really not like to identify with any group as I am constantly inspired by different parts of London from Mayfair glamour to the vintage vibe in Shoreditch to the rockers of Camden. But if I have to pick I would say ‘City Slicker’ which would mean in my opinion, a powerful wardrobe with well-cut clothes that are sophisticated but also forward thinking pieces to keep the look edgy and trendy.

Where do you go for good vintage shopping?
I don’t enjoy rummaging through vintage shops that seem to have thousands of pieces for the sake of it. I prefer shops and boutiques to filter what they choose to stock. For that reason, I mostly shop for vintage online through Bitter Root Vintage, Gary Pepper or Etsy.com. Miss Patina also sells vintage items on their website, which are very carefully sourced.


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