AFTER the success of their 2011 campaign, Selfridges returns with the second installment of their pioneering Bright Young Things scheme. The project features a total of fifteen UK-based emerging designers from the fashion, art and design and food industries.
From 6 January 2012 until the end of February, each Bright Young Thing will be offered either an Oxford Street or a Duke Street facing window and the sole brief of encapsulating the true core of their work within this small space. With over a million passers-by a week, the lucky few have a money-can't-buy opportunity showcase their talent on enormous scale.
2012’s just announced Bright Young Things are:
This year five womenswear designers have been included, each of which offer an inspiring and fresh addition to the contemporary fashion market. Selfridges womenswear Alex Iancovici explains, “Our final five offer a great mix of wearable and directional a looks.”
ART & DESIGN
The Bright Young Things’ products will be available to buy from three pop up shops in store as well as online at Selfridges.com.
Thanks Jordan - I think I must have had some of that rattling between my ears that dayRead more
Bails of hay? Surely the writer means to say tumble weeds?Read more
Would be great to see this project rolled out to the other Selfridges stores.Read more
Wowzers! I love that London is gaining more respect internationally because of designers like this…Read more