GILES Deacon, one of Britain’s most celebrated designers, known for his quirky and very British creations has put his stamp on Mulberry’s accessory collection and gave high street chain, New Look, a high-class spin. Both collaborations turned out to be commercial and critical success stories. Now, Giles Deacon has put his incredible talent in designing a limited edition T-shirt for the annual Trees For Cities Tree-Athlon.
Giles Deacon as an environmental campaigner? It might come as a slap in the face for many, but Britain’s favourite designer has a real soft spot for nature. Of the alliance, he remarked, “I come from the Lake District, where nature is an integral part of growing up so I’m really pleased to be a part of the Trees for Cities 2011 Tree-Athlon, helping to raise awareness and money to plant trees in our inner city environment.”
All participants will receive the exclusive – and soon-to-be-coveted Giles Deacon T-shirt for free. The collaboration between independent charity Trees for Cities and the designer will without doubt evoke a lot of envy towards anyone that’s participating in the Tree-Athlon in London’s Battersea Park on 17 September. But fear not, there are still spaces left.
Aside from getting your hands on an exclusive Giles Deacon, you’ll help raise awareness and money for the charity. You’ll also devote some of your time to a good cause, masking the, perhaps, true reason of you participation.
Trees For Cities is an independent charity, which promotes urban tree planting and care of thousands of trees across the UK and creates international awareness about the importance of trees in urban zones. The Tree-Athlon is their flagship fundraising event and in spirit of the traditional triathlon consists of three parts. It includes a five kilometre run around the park, a 100m barefoot world record attempt, but for lack of a decent pond, instead of swimming one and a half kilometre, participants can take home a tree to plant.
Non-runners can take comfort in not receiving a Giles Deacon shirt by watching the participants getting sweaty, while boozing in the park or helping create a giant piece of street art.
In addition to loitering out in the open among the beauty of Battersea Park, this year the Tree-Athlon is linked with Noise of Art’s Metiss’age Festival, who are known for their mega multiplatform performances. The event features an enticing programme of live music, contemporary dance, street art and performances.
To sign up here go to the Trees For Cities website.
There is a £22 registration fee, and every runner has to raise at least £25 pounds.
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