IT’S hardly surprising that ones of the world’s leading specialists in fashion education should come together with the world’s largest and most highly regarded human rights organisation. London College of Fashion and Amnesty International share the exact same fundamental concerns: people, communication, and freedom of expression.
This is the first time Amnesty International has sought a fashion-based initiative on such a large scale. The initiative serves as a reminder that the college aims to use fashion as a way of exploring historical and cultural practice, and as a way of confronting social, political and ethical agenda.
Their contrasting fields of expertise will be uniting in a glorious collaboration that celebrates teamwork and a commitment to quality. It’s no wonder that Amnesty’s Fundraising manager, Lara Woolston, has happily remarked that the unity feels like a ‘natural fit'.
LCF are delighted to announce that the yearlong collaboration is set to kick off on 10 December, Human Rights Day. Part-time students studying undergraduate courses in Fashion Media, Fashion Business, Fashion Retail Branding & Visual Merchandising, and Fashion Design & Realisation are preparing to utilize their ever-broadening skills by contributing to the Amnesty programme throughout the year.
Students will be working on projects designed to raise money for Amnesty’s famously commendable work. The projects will be based around the opportunity to design exclusive products for the Amnesty shop, Boxpark, in Shoreditch, East London. Throughout 2012 the store will also exclusively stock a brand new fashion collaboration collection, produced for Amnesty by the CultureLabel.
Head of College, Professor Frances Corner OBE has shown great faith in LCF’s ‘flexible learning’ students. She commends their dedication and talent and views the project as both “challenging and rewarding.” As students with a multitude of commitments aside from their studies, the lengths they are prepared to go to in aid of the charity, as well as their studies, is inspiring.
Whereas some may think of fashion fanatics as fickle and materialistic, it seems that Amnesty were right to approach the future generation of the industry.
This is the first time Amnesty International has sought a fashion-based initiative on such a large scale. The initiative serves as a reminder that the college aims to use fashion as a way of exploring historical and cultural practice, and as a way of confronting social, political and ethical agendas.
Amnesty will be giving LCF students free range of their image and products in appreciation of their ability to express emotion and art through fashion. Students will be re-styling the fashion products that Amnesty has to offer, altering the existing image and incorporating the new one into the world of fashion. Both parties are excited to be unveiling the new designs in 2012, and quite frankly, so are we.
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