VERSACE has just revealled that ten-year-old Kaia Gerber, daughter of Cindy Crawford, will be face of their first advertising campaign for Young Versace. Creative Director, Donatella Versace, admits that Kaia has inherited her mother’s famous modeling abilities and that ‘the camera really, really loves her.’
Cindy Crawford has said that she is ‘thrilled’ that her daughter is set to follow in her footsteps, having particualrly fond memories of working alongside Gianni and Donatella herself. The campaign was shot by Mert Alas and Marcus Piggott and art directed by Giovanni Bianco.
Young Versace combines typical Versace styling with a youthful rock ’n’ roll twist. The Autumn/Winter 2012 collection showcases playful prints, vibrant colours, a variety of patterns and a new interpretation of Versace’s iconic Greek key motif and Medusa head logo. The collection will be presented in Florence during a special event that coincides with Pitti Immagine Bimbo on 19 January 2012.
Young Versace is available in Milan and worldwide in select multi-brand stores that specialise in fashion for children.
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