THE British Fashion Council have announced that LONDON COLLECTIONS: MEN will now have a three-day dedicated slot in June immediately before this year's European collections start in June.
The LONDON COLLECTIONS: MEN show will include menswear shows, presentations and an ominous sounding 'cultural programme'.
Previously, London Men's Day fell on the last day of London Fashion Week but the committee, headed by GQ Editor Dylan Jones, decided that more attention was needed for the event and will now run from Friday June 15 to Sunday June 17.
Many in the industry found it strange that this hasn't happened sooner as Paris and Milan both have dedicated men's fashion weeks twice a year, once in January and the other in June.
Design director of TOPMAN, Gordon Richardson, said: "No longer shoe horned into one condensed, hectic day, the newly established London menswear collections, over three glorious days now has the space to breathe, flourish and generate the buzz that will put its talented rising men's fashion stars firmly on the international fashion map."
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