EVER since Sophie Albou launched her first womenswear collection for Paul & Joe in the mid-'90s, the Parisian label has been on a soft but creative LSD trip through the lands of fashion.
During the last decade and a half, the label has gathered a devoted fan following for Albou and her team’s eccentric and whimsical designs, giving Paul & Joe the opportunity to expand their business worldwide – from Melbourne to Los Angeles and back via Dubai. Meanwhile, the patch saw the rise, shine and thrive of Paul & Joe Little and Paul & Joe Sister, accompanied by various beauty and jewellery lines.
Fifteen years onwards, Paul & Joe is still noted for its ability to combine the current fashion mood, whatever that may be at the time, with a characteristic Parisian effortless chic signature. Let’s put it simple, Paul & Joe is the master when it comes to an edgy, yet happy and lively look.
This year’s Autumn/Winter collection perfectly epitomises how to wear colour in the fall. For the upcoming season, Paul & Joe has departed from the darker shades usually associated with autumn to daring vivid prints and clashing colours, while embracing the current fascination with the 1970s.
The Autumn/Winter 2011 collection boasted a large range of paisley printed and frilled flared jumpsuits, bold coloured halter neck dresses and fur-collared coats. Red is the leading colour in this collection, with smock blouses in tomato red and firemen red trousers, but goes hand in hand with bright blue and canary yellow.
This collection gives a modern reinterpretation of Parisian '70s chic.
Paul and Joe
33 Floral Street
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