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Viva Vivetta!

The Autumn/Winter collection of the Italian label is causing quite a stir

Published on September 14th 2011.

Viva Vivetta!

VIVI Ponti, the creative miracle brain behind the contemporary, yet vintage, lively, yet mademoiselle designs of Italian label Vivetta, is somebody hard to ignore. In just three years (celebrating this September), Ponti has gone from launching her label to being stocked by over 80 boutiques around the world.

Her collections are in particular inspired by the '60s, but Ponti also has a penchant for the '20s and '80s. The timeless touch to her clothing make her designs perfectly wearable during any fashion hype and that’s exactly the strength behind her success.

That Ponti has some kind of magical design talent, becomes clear when we take a look at her CV – her short career of eight years or so can be compared to what most aspiring designers achieve in double the time. When Ponti graduated from the Liceo Linguistico Le Mantellate in Florence, she landed a job every fresh graduate dreams of without delay – she became Roberto Cavalli’s assistant designer. After only having worked three years in the fashion industry, Daniele Alessandrini scooped Ponti up and made her his head designer. Skip forward a couple of years, and we find Ponti in Paris, ready to enter the Who’s Next 2008 competition. She wins, and launches the first collection of Vivetta.

This Autumn/Winter collection features once again the frivolous and playful, yet sophisticated and elegant look. Dresses, skirts and more dresses and skirts, all equally adorable and drool-worthy. One of the most exquisite pieces of the collection is a blue cat skirt (I got dibs); it’s light blue, with white cat ears and a little button for its nose. The coats are warm, oversized and scream ‘snuggle me!’, while the dresses are petite and figure enhancing. The collection is a lady’s dream come true and offers a welcome distinction to the often age-inducing look of sophistication.


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