LAST night, in the heart of Chelsea, well-to-doers and famous faces gathered in the elite club Public, SW10, for the launch of singer-turned-fashion influencer Pixie Lott’s latest Lipsy collection. Tailored suits and five inch platforms (the unspoken rule) were worn by coiffed and beautiful, almost mannequin-like guests who milled around sipping cocktails.
Copious amounts of alcohol were lavished on the guests – some more out for a good time than others – where fish bowls complete with bendy straws sat as enviable centrepieces on the VIP tables scattered around the club reserved for N-Dubz, Vanessa Feltz and the cast of Made in Chelsea to name drop a few. Impressively, centre stage on the dance floor was cordoned off for Pixie’s arrival with her own bird-case encaged champagne bottle. To soak up the liquid dinner, mini hamburgers and chips in cone wrappers were served by circulating, friendly staff from Silver Catering. The menu was American diner-meets-Heston Blumenthal.
In true Chelsea style the DJ played out every tune from classic one hit wonders to assuredly sing-a-long-to party songs (ironically few, if any, by the hostess herself). The dance floor filled up throughout the evening with some of the more expressive guests flinging armfuls of wine across the room while others safely bobbed to the beat surveying the crowd, people watching. Some of the lucky hoverers made their way onto Pixie’s VIP stage – probably not all by invitation – and the mood in the room was intoxicating. Definitely not your usual quiet Tuesday evening in.
Although Pixie kept her head down for most of the night in an almost Where’s Wally tactic, her omnipresent, larger-than-life campaign shots were covering almost every wall to make up for it. Looking as stunning as ever, albeit out of proportion, the photographic murals offered a glimpse of what we are to expect when the new line hits the high street. Staying true to Lipsy’s form, draped, floaty, embellished dresses from pastels to sultry darks have been re-mastered for this season and do not disappoint.
It was a good turnout for the books; good company celebrating a good cause and campaign. We wish Miss Lott and her collection all the best success.
Read the interview with Pixie Lott from our sister site Body Confidential.
Photographs by James Mason