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The fashion house's grand opening in Belgravia

Written by . Published on October 6th 2011.


NUMBER 24 Motcomb Street is soon to become the first ever Eres flagship boutique in the UK. Located at the borders of Belgravia and Knightsbridge, the store aims to maintain the standard of exclusivity that these highly fashionable parts of central London have come to represent. Eres are about to become another crucial component to the most sought after names in the area.

The new store is approximately 50 square metres (that’s 532 square feet), and will inevitably draw plenty of attention with its double display windows. Interior decorator, Georges Rabineau, has remained faithful to the signature design characteristics of Eres stores worldwide; combining simplicity and sophistication to create a foolproof look. Rabineau has created concepts for Eres retail stores for the last decade and the store intend to familiarize the area with its long established style.

Eres will open its doors in the UK for the first time in mid October, where they will showcase the Autumn/Winter 2011 lingerie collection, as well as the new swimwear collection for 2012. As the first stand-alone Eres boutique in the UK, and the twenty-first around the world, there is a lot of excitement in the air. Eres is already fully established in Paris, Milan, Madrid, St Tropez and Beverly Hills, which should certainly give the corner of Lowndes Street a bit of an ego boost. 

24 Motcomb Street

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