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Harvey Nichols ‘Walk Of Shame’ Advert

Lynda Moyo and Beth Smith pick their top ten wish list dresses after watching the new Harvey Nichols advert

Written by . Published on December 8th 2011.

Harvey Nichols ‘Walk Of Shame’ Advert

A NEW advert for Harvey Nichols attempts to turn the infamous walk of shame into the stride of pride.

For those unaware (or claiming to be unaware), the walk of shame is a stumble home in your party dress the morning after the night before, often accompanied by nothing but a sizeable hangover and panda eyes.

It’s not a good look for anyone, but Harvey Nichols has revolutionised the idea with their new Christmas video campaign. Featuring an array of women struggling to get home in uncomfortable dresses, looking a little worse for wear, it will make you laugh (and cry a little inside).

That is, until, a clean, composed, beautifully preened woman shows us how it’s done as she struts past the postman in a Roland Mouret dress and Charlotte Olympia heels without a care in the world. The perfect hair and makeup remains a mystery.

The tongue in cheek message is that Harvey Nichols has everything you need to avoid an embarrassing situation. That is if you can afford it and are a size 8 model of course, but those are just minor details.

Suggesting we shop from a range of Antipodium, Talbot Runhof and Lanvin dresses which we could swan home in loud and proud the next day; some Dr Hauschka deodorant wouldn’t go a miss either.

While this situation may be relatable to women everywhere, it’s brave if not a little daring of Harvey Nichols to use it to promote their latest ranges. Far from the traditional Christmas ads we know and love, what it does offer is a dose of realism. And we love it.

We're expecting to see plenty of ill-fitting shame on city centre streets nationwide over the next few weeks and beyond, so it won't be hard to see if the Harvey Nichols campaign has an effect. Their shoppers are very easy to spot apparently.

Confidential’s Harvey Nichols Party Dress Wish-List

1. Jane floral shift dress by Erdem (£515)

There’s something about floral prints in winter. The warming colours yet light feminine print combine perfectly with the simple shift shape to create a festive piece.

Jane Floral Shift Dress By ErdemJane Floral Shift Dress By Erdem


2. Twisted diamond jacquard dress by Roland Mouret (£690)

 The star of the show this is the dress featured in the film. Simple and elegant, the proof is in the effect on the video.

Twisted Diamond Jacquard Dress By Roland MouretTwisted Diamond Jacquard Dress By Roland Mouret


3. Pony print dress by Alexander McQueen (£930)

This dress pushes the pencil skirt trend with a fitted upper and short stand collar with drop v-neck to make the neck look longer and slimmer.  Team with heels and a waterfall front jacket for a winter event.

Pony Print Dress By Alexander McqueenPony Print Dress By Alexander Mcqueen


4. Compeyson Jersey Maxi Dress by Roland Mouret (£1,095)

This maxi dress with full length sleeves is perfect for a winter night, it features a dramatic drop front neck line and a slit to thigh length. This elegant dress conceals and reveals all at once.

Jersey Maxi Dress By Roland MouretJersey Maxi Dress By Roland Mouret


5. Layla wing sleeve dress by Alice&Olivia (£270)

This take on the LBD feautures flattering drape wing sleeves in silk material, a fitted body and back cut out. The high neck sits fitted amongst the silk and makes the dress a statement piece.

Layla Wing Sleeve Dress By Alice+OliviaLayla Wing Sleeve Dress By Alice+Olivia


6. Project D Paris strapless tulle dress (£425)

This is so Sex And The City. Great for balancing out pear shaped ladies;  you’ll look like a Christmas angel.

Project D Paris Strapless Tulle DressProject D Paris Strapless Tulle Dress


7. Halston Heritage one shoulder silk maxi dress (£825)

Glamorous? Just a bit. The rich red is perfect for the festive season. If you want to make an entrance, this is the dress to make it in.

Halston Heritage One Shoulder Silk Maxi DressHalston Heritage One Shoulder Silk Maxi Dress


8. Vince matte sequin dress (£435)

This loose-fitting dress gives you that Christmas sparkle without the worry of your belly sticking out after eating your weight in turkey. It’s a safe option that won’t disappoint.

Vince Matte Sequin DressVince Matte Sequin Dress


9. Lucy In Disguise maxi dress (£340)

This is our wild card from the Harvey Nichols range. With its nod to 30s glamour this floor length silk georgette gown is a head turner for those brave enough to wear green and gold.

Lucy In Disguise Maxi DressLucy In Disguise Maxi Dress


10. Diane Von Furstenberg belted maxi dress (£785)

DVF can do no wrong in our eyes. This pure white belted dress is a simple yet classic piece for any wardrobe. Bored of your LBD? Maybe it’s time for a LWD this winter.

Diane Von Furstenberg Belted Maxi DressDiane Von Furstenberg Belted Maxi Dress

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Jordan McDowellDecember 8th 2011.

THE BEST ADVERT OF THE SEASON! OMG I love it! I love the lady that runs and then gets a stich... I AM THAT PANTING WRECK!

DavidDecember 8th 2011.

Love those dresses. Might have included one from One Vintage though for a bit of retro variety?

Or some Danish chic?

Lynda Moyo shared this on Facebook on December 8th 2011.
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