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Mary Portas Joins Forces With Clarks

Comfort and style come together in one limited edition collection

Written by . Published on August 31st 2011.


Mary Portas Joins Forces With Clarks

FOOTWEAR brand Clarks has joined fashion forces with retail expert Mary Portas to create one unmissable shoe collection. The limited edition assemblage under the name of Mary & Clarks launches online and at 60 stores nationwide on the 14th of September.

It might come as a surprise to many that Mary Portas, whose name goes hand in hand with retail expertise but not with designing, is the creative brain behind the venture with Clarks. However, even though she may not be a designer in the classic sense of the word, it goes without saying that Portas’ unique foresight in retail trends and consumer desires has proven to be extremely successful in the past.

For fashion friendly shoes however, Clarks has not on our priority list. With the Mary & Clarks collection, this is about to change.

Mary Portas started off her career as a Saturday girl in John Lewis, before transforming Harvey Nichols in the 1990s into the internationally famed store it is today. Leaving the company as a Creative Director, Portas had set her first steps as what would become the ‘UK’s foremost authority on retail and brand communication’.

Mp Portrait She went on to publish bestsellers Windows: The Art of Retail Display and How to Shop and was called in as an expert by the Telepgraph to comment on the state of our nation’s shops. To the public eye, she is mostly known as a TV presenter, hosting shows Mary Queen of Shops and the follow up Mary Queen of Charity Shops.

Portas is the woman behind her own company Yellowdoor, which she set up after leaving Harvey Nichols in 1997. Ever since, Yellowdoor has enhanced shop performances of a wide range of brands, from Louis Vuitton to Swarovski to London Westfield. At the time, she also worked together with Clarks, but it wasn’t until she was in close reach of the big Five-Oh that the two put their heads together to create which will be one of the most feminine shoe collections on the high street this Autumn/Winter.

Last year, Portas realised how intensely focused the British high street is on the younger generations and how desperately in need older ladies were for affordably, age-safe fashion. She launched a mega campaign, to sort out the respectable, elegant woman of 2011with a lower price tag. For footwear, the choice was simple.

La Stuart Caramel Nubuck- Image Embargo Until 18.08.11La Stuart caramel nubuck boots

The typical British high street can’t be imagined without good old Clarks, they have been around what seems like forever, sorting us out with reliable, comfortable shoes. For fashion friendly shoes however, Clarks has not on our priority list. With the Mary & Clarks collection, this is about to change.

The limited edition collection consists of 25 lines across nine styles, including evening sandals, rebellious ankle boots, platforms and knee high boots. The collection caters truly for every aspect of a woman’s life, whether it concerns the nine to five office worker, the mom carrying three small kids on her neck, the recently graduated or the recently retired. It’s a collection designed for women, by one special woman who has what it takes to make Clarks our number one shoe shop stop.

 

 

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