THE UK will be fully embracing wool this week as part of a campaign named ‘Wool Week’. Alongside the patron HRH the Prince of Wales, many big names in fashion will be promoting the campaign, including several high end fashion designers. The multi-national campaign will try to include all sections, companies and retailers from across the world.
The much deliberated ‘Wool Modern’ exhibition will open at London’s La Galleria, Pall Mall from the 8th to the 29th of September, coinciding with the celebration. The exhibition will hold existing collections of wool from notorious designers such as YSL, Thierry Mugler and Sonia Rykiel, along with a huge installation of woollen pieces from distinguished names such as Vivienne Westwood, Burberry, Alexander McQueen, Paul Smith and many more. Giles Deacon’s ‘Woollen Eggs’ with be one of the exhibitions best features. With the help of the exhibit’s curator, Charlotte Lurot, the exhibition will focus on many different aspects and uses of wool, hopefully, breaking all dated opinions on the natural fibre.
The department store Harvey Nichols, is set to create an exclusive woollen bag installation as part of the celebration. The installation will commence from the 5th of September at Nichols’ Knightsbridge location. Once again the installation will hold one off exclusive pieces from high end designers, including, Burberry, Anya Hindmarch, Alexander McQueen, Smythson, Christian Louboutin, Sang A, Quentin McKay and Vivienne Westwood, a great supporter who believes that “Wool is one of the world’s great natural fibres, famous for its versatility and comfort”. Other supporting retailers of the campaign include, Debenhams, Harrods, House of Fraser, Jigsaw, Selfridges and many more.
Most of the bags featured in the installation will be exclusive pieces and available to purchase from the 20th of September on eBay, with all the proceeds being donated to the Prince’s Countryside Fund. ‘Wool Week’ will be an extremely exciting week, with incredible support for the wool industry across the country.
With an extensive schedule of events happening across the world, this year’s wool campaign sets to be huge, with campaigns and exhibitions forming in Tokyo, Amsterdam, Madrid, New York City and Oslo.
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