Yoobi, doobi, do?

YoobitunaIf I have got this right yoobi – pronounced slowly like Obi Kenobi – means day, and after what seems a struggle of immense many-day proportions the fledgling new fast food outlet has beamed down on the corner of Lexington Street where pretty girls make up your temaki like they are serving ice cream cones.

It is all business plan and no dinner.

It is all very slick and right on, street food moving into the mainframe, Macdonalds for a sushi generation.

YoobifoldingTemaki is a seaweed roll up with rice and just something else – you don’t get very much be it avocado or tuna. At £4 a go for a bit of tuna, I have to say I thought it was a bit of a rip. One temaki is a bit short of lunch too.

Full marks for simplicity because that is about it...they don’t do coke either, just diet. They charge you £1 for a bottle of water but forget to tell you it is free in the corner. I really wanted to like this place...

YoobiavocadoI took my daughter, she said it was a rip too. It is all business plan and no dinner. I am sure the roll out and profit look great, except I cannot see it lasting the summer unless they wise up and get into the ramen and a few other bits and pieces...when there is one on every street corner in every city in Britain, you can say I was wrong. Yoobi, yoobi, doobi. A turtle.