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Nailed It

Models Own launches a pop-up with a difference at Westfield

Written by . Published on February 6th 2012.


Nailed It

SOUGHT after cosmetics brand, Models Own, will launch their very first 'bottleshop' at Westfield, Shepherd’s Bush in April.

The shop has been designed with a twist; the novel nail bar will look like a giant bottle of nail vanish, tipped on its side.

Mark Rodel, the CEO explains the idea behind the concept, “You hear about other brands trying to create ‘immersive shopping experiences’ so we’ve taken this literally by asking people to actually shop in the world’s largest bottle of nail polish.”

The design for the Models Own Bottleshop at WestfieldThe design for the Models Own Bottleshop at Westfield

The bottleshop will showcase a spectrum of more than 200 colours, not to mention a wide range of nail accessories and store exclusives. Set in a prime spot between Topshop and Zara to lure all fashion fiends, this will be the first time the entire Models Own collection will be available in one place.

"We live in an image-obsessed world and nail varnish has become the ultimate accessory," says Rodel. All nail lovers know the impact the right colour varnish can make to the most casual of outfits.

With bottles priced at the reasonably standard £5 each, the only dilemma will be which colours to choose.

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