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Smirnoff Presents Sensation

Jamie Leader has the ticket to Summer's most excessive event

Published on June 27th 2011.


Smirnoff Presents Sensation

FOR the first time here in the big ol’ smoke, a vortex of primetime partying, comes the revelation that is, the ‘Smirnoff Presents Sensation’. The iconoclastic dance gathering is designed to make your previous, favourite clubbing experience seem like a pithy visit to an aged, antiquarian disco. This is the ‘ocean of white,’ an audio-visual bombardment of the senses, set to imprint its happening on your retinas, eardrums, heads and tails in equally sublime measures. Eagerly anticipated by thousands of party-goers all dressed in white, the mothership of all vodka-induced zeppelins comes crashing into the 02 arena with ice cold precision. With a line up of the crème de la crème of international disc jockeys, such as Mr. White, Erick E, Joris Voorn, Nic Fanciulli & Fedde Le Grand, Martin Solveig and Sander Van Doorn, the night is one of organised chaos, featuring a stageshow of visual gymnastics. Acrobats, performers, state-of-the-art lightshows, lasers and fireworks, which have cost more than £2million to produce, are being let loose into the enclosed cosmos of the O2, all in the name of a gargantuan celebration of potato juice, accompanied by mixologists and experts of both liquid and vinyl persuassions. 

The iconoclastic dance gathering is designed to make your previous, favourite clubbing experience seem like a pithy visit to an aged, antiquarian disco.

The global reputation of this event has preceded itself and, like any essential party destination, some intrepid foxes are going to be left disappointed. The event has been sold out before the line-up was even announced. We offer a window of opportunity, which if you are able to leap through at the most opportune moment, you will find yourself transported to the surreal carnival land of ‘Smirnoff Presents Sensation’, that is to say, we have stumbled across a competition and are offering readers a chance to win by visiting ‘Win It, Get It, Share It’ tab on  Smirnoff’s Facebook page  page by July 13th for the chance to win tickets and VIP prize packages including chauffeur travel to the event, luxury accommodation at a top London hotel, dinner and tickets for four plus spending money.  We share this info with you despite thwarting our own diminishing opportunity to win, but that is just how amiable and benevolent we are.  Oh and remember, don’t come opaque; in true vodka-induced madness, come dressed like the pure driven snow, that’s pristine Lennon circa ’69, not Borell circa 2006, for you esoteric rock music to dance music crossover fans. It is a matter of attitude, you dig? This will be cutting edge; come and cut the rug for one night only.

Disclaimer: Excess consumption of vodka or any other alcoholic beverage can be lethal by inducing respiratory failure or unguarded inhalation of vomit by a comatose drunk person. So stay happy, stay healthy.

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